Maryland Food Bank retains new donors by asking them to give again — before the window of opportunity closes.

By Amy Syracuse

To help its clients overcome this challenge and reach new donors before the window of opportunity closes, Robbins came up with the idea for a new-donor, second-gift mailing. This mailing is timed to reach new donors while their donations are still fresh in their minds. It aims to inspire them to invest in the nonprofit’s work, both emotionally and financially.