Maryland Food Bank retains new donors by asking them to give again — before the window of opportunity closes.

By Amy Syracuse

“We look at each mailing as giving the donor the opportunity to continue to participate in the work that they’ve begun with their first gift,” Rohrbach explains.

The second-gift mailing package
Maryland Food Bank rolled out the new-donor, second-gift mailing in 2007. The package consists of a folded note card, which contains a thank-you message letting donors know how their donations are being used. Below the message, in handwriting, is the statement: “Thank you for making a difference. Repeating your gift of (amount) would mean so much.”