Mastering Multichannel Acquisition
Telemarketing
Historically, telemarketing donors have a lower conversion rate to offline donors than do online donors, but telemarketing can be a great channel for reactivating lapsed donors who have an existing relationship with your organization. Thank-you calls to new donors acquired regardless of source can increase subsequent retention and revenue.
- Companies:
- Blackbaud
Angela Struebing is president of CDR Fundraising Group, a multichannel agency focused on helping nonprofits maximize their online, direct mail, telemarketing and DRTV fundraising results. As president, Angela is responsible for overall agency management and strategic planning for national nonprofit clients to include The Wounded Warrior Project, Shriners’ Hospitals for Children, MoMA and the Marine Toys for Tots Foundation. Angela is a frequent speaker at industry events and is recognized for her strategic expertise. She has also served as Education co-chair for the Bridge Conference.
