Mastering Multichannel Acquisition
Peer-to-peer
Event-based fundraising (e.g., runs, walks, rides) has exploded in popularity. While these events are typically successful in and of themselves, it can be difficult to convert the new donors they attract to repeat donors, as their relationships are usually with the participants rather than the organization. To convert the participants and their peers into donors, use a follow-up plan that includes social-media posts, email communication, direct mail and, in some cases, calls to larger-gift donors. This should all happen directly after the event.
- Companies:
- Blackbaud
Angela Struebing is president of CDR Fundraising Group, a multichannel agency focused on helping nonprofits maximize their online, direct mail, telemarketing and DRTV fundraising results. As president, Angela is responsible for overall agency management and strategic planning for national nonprofit clients to include The Wounded Warrior Project, Shriners’ Hospitals for Children, MoMA and the Marine Toys for Tots Foundation. Angela is a frequent speaker at industry events and is recognized for her strategic expertise. She has also served as Education co-chair for the Bridge Conference.
