Mastering Multichannel Acquisition
Direct-response television
While DRTV has been around for more than 30 years, it is being used by more organizations as the barriers to entry are reduced. DRTV is truly an integrated medium, since one must make a gift through another channel (online or phone). Success with DRTV can change the face of an organization, as it traditionally brings on monthly sustainers who stick around for years.
- Companies:
- Blackbaud
Angela Struebing is president of CDR Fundraising Group, a multichannel agency focused on helping nonprofits maximize their online, direct mail, telemarketing and DRTV fundraising results. As president, Angela is responsible for overall agency management and strategic planning for national nonprofit clients to include The Wounded Warrior Project, Shriners’ Hospitals for Children, MoMA and the Marine Toys for Tots Foundation. Angela is a frequent speaker at industry events and is recognized for her strategic expertise. She has also served as Education co-chair for the Bridge Conference.
