Mastering Multichannel Acquisition
Recently, many cookie-targeting firms have expanded their capabilities to offer cookie targeting that is coordinated with commercials. Just three years ago, we were only able to send the majority of prospects direct-mail pieces. This technology allows for three distinct touchpoints to a prospect in three different marketing channels: mail, online and television.
- Companies:
- Blackbaud
Angela Struebing is president of CDR Fundraising Group, a multichannel agency focused on helping nonprofits maximize their online, direct mail, telemarketing and DRTV fundraising results. As president, Angela is responsible for overall agency management and strategic planning for national nonprofit clients to include The Wounded Warrior Project, Shriners’ Hospitals for Children, MoMA and the Marine Toys for Tots Foundation. Angela is a frequent speaker at industry events and is recognized for her strategic expertise. She has also served as Education co-chair for the Bridge Conference.
