Mastering Multichannel Acquisition
When beginning a multichannel program, databases should be synced — or better yet, on the same platform — so donor communications can include references to the various ways donors are involved with your organization. This also enables you to set appropriate ask strings. People tend to give higher amounts online, so you don’t want to downgrade them by asking for too little in offline communications.
- Companies:
- Blackbaud
Angela Struebing is president of CDR Fundraising Group, a multichannel agency focused on helping nonprofits maximize their online, direct mail, telemarketing and DRTV fundraising results. As president, Angela is responsible for overall agency management and strategic planning for national nonprofit clients to include The Wounded Warrior Project, Shriners’ Hospitals for Children, MoMA and the Marine Toys for Tots Foundation. Angela is a frequent speaker at industry events and is recognized for her strategic expertise. She has also served as Education co-chair for the Bridge Conference.
