Mastering Multichannel Acquisition
Digital media
Online channels expand opportunities to deliver multiple touchpoints to prospects, with the most basic integration being email. If your marketing acquisition list contains email addresses, send pre- and post-messages to bookend your direct-mail effort. This is most easily done with lapsed names. The pre-email lets prospects know their direct-mail piece is on its way and offers them an opportunity to complete the desired action online. The post-email is a reminder to complete the desired action if they did not respond to the direct-mail piece.
- Companies:
- Blackbaud
Angela Struebing is president of CDR Fundraising Group, a multichannel agency focused on helping nonprofits maximize their online, direct mail, telemarketing and DRTV fundraising results. As president, Angela is responsible for overall agency management and strategic planning for national nonprofit clients to include The Wounded Warrior Project, Shriners’ Hospitals for Children, MoMA and the Marine Toys for Tots Foundation. Angela is a frequent speaker at industry events and is recognized for her strategic expertise. She has also served as Education co-chair for the Bridge Conference.
