Mastering Multichannel Acquisition
Several stand-alone online acquisition efforts can generate new donors and leads as well, such as search engine marketing, display advertising, homepage light boxes and remarketing. To capitalize on the leads, put full data-capture processes (to collect the information in as few clicks as possible) in place and then a comprehensive conversion strategy.
- Companies:
- Blackbaud
Angela Struebing is president of CDR Fundraising Group, a multichannel agency focused on helping nonprofits maximize their online, direct mail, telemarketing and DRTV fundraising results. As president, Angela is responsible for overall agency management and strategic planning for national nonprofit clients to include The Wounded Warrior Project, Shriners’ Hospitals for Children, MoMA and the Marine Toys for Tots Foundation. Angela is a frequent speaker at industry events and is recognized for her strategic expertise. She has also served as Education co-chair for the Bridge Conference.
