Mastering Multichannel Acquisition
For example, many prospects go as far as partially filling out a form on your website. To follow up with these individuals, make use of a multistep donation online form that collects the basic contact information on the first page, or use a cart-abandonment solution that can follow up with those individuals via email.
- Companies:
- Blackbaud
Angela Struebing is president of CDR Fundraising Group, a multichannel agency focused on helping nonprofits maximize their online, direct mail, telemarketing and DRTV fundraising results. As president, Angela is responsible for overall agency management and strategic planning for national nonprofit clients to include The Wounded Warrior Project, Shriners’ Hospitals for Children, MoMA and the Marine Toys for Tots Foundation. Angela is a frequent speaker at industry events and is recognized for her strategic expertise. She has also served as Education co-chair for the Bridge Conference.
