Mastering Multichannel Acquisition
As prospects begin to show interest in your organization — either by a clicking an ad, visiting your website or opening an email — you can use retargeted banner advertising to remarket to them based on their interests. Ensure that the advertisements are segmented by page or message through which each prospect initially took action to serve relevant content.
- Companies:
- Blackbaud
Angela Struebing is president of CDR Fundraising Group, a multichannel agency focused on helping nonprofits maximize their online, direct mail, telemarketing and DRTV fundraising results. As president, Angela is responsible for overall agency management and strategic planning for national nonprofit clients to include The Wounded Warrior Project, Shriners’ Hospitals for Children, MoMA and the Marine Toys for Tots Foundation. Angela is a frequent speaker at industry events and is recognized for her strategic expertise. She has also served as Education co-chair for the Bridge Conference.
