Mastering Multichannel Acquisition
As each of these channels is a part of a multitouch, coordinated effort, the messaging and creative must be synonymous. Also, keep in mind that donors brought in online convert more easily to offline donors than the other way around. Consider the initial motivation and offer for giving that brought a person on to the file, and carry that messaging through to the housefile to encourage repeat giving.
- Companies:
- Blackbaud
Angela Struebing is president of CDR Fundraising Group, a multichannel agency focused on helping nonprofits maximize their online, direct mail, telemarketing and DRTV fundraising results. As president, Angela is responsible for overall agency management and strategic planning for national nonprofit clients to include The Wounded Warrior Project, Shriners’ Hospitals for Children, MoMA and the Marine Toys for Tots Foundation. Angela is a frequent speaker at industry events and is recognized for her strategic expertise. She has also served as Education co-chair for the Bridge Conference.
