How Tweet It Is! Mastering Social Media for Fundraising Success

Twitter
Twitter provides your organization with an opportunity to communicate its mission and purpose, but to do so with the challenge of communicating your thoughtful, action-inspiring message in 140 characters or less.

This character restriction includes every letter, space and every !, @, ? and # contained in the Twitter field. This may be a challenge because 140 characters are shorter than a typical elevator speech you might give when presenting the organization on the fly. It is also shorter than most public testimonials you want to give. The upside, however, is you are able to communicate many different things about your group or cause, more often and to people who are naturally interested because they choose to follow/friend/like your organization. Constituents will find you on Twitter and follow you if they care about your cause or a cause similar to yours.

Your organization should create a name and page look that reinforce the brand of your organization. The colors, layout, style, messaging and feel of your organization should be congruous with all of your organization’s other branding on your Twitter page. If you are a national organization, you should communicate that to all your branches, divisions, sites, etc., that there is one standard look with the same slogans and mission identity you utilize in all your communications.