How Tweet It Is! Mastering Social Media for Fundraising Success

“Hashtags” are terms that allow you and your followers to find you and identify conversations that are relevant to you by putting a # or pound sign in front of keywords that identify what you are seeking. If I wanted to talk about a sorority, I might include #AKA and then anyone who is looking for AKA would search that and easily find it. This # symbol might also help eliminate irrelevant items.

For the small nonprofit or the group that wonders when it will have time, thankfully there are a number of Twitter supports such as TweetDeck, HootSuite and others that allow you to load up your tweets whenever you want, which is perfect because you can do this at home, on the plane (in airplane mode of course) or wherever you want. You can load your tweets and set the time they launch so that regardless of what is going on in your world, you have a scheduled stream of information that you control getting out to those most interested in your work.

Online fundraising is growing very quickly nationwide. It is critical to have a year-round relationship management approach to renew and grow donors acquired through Web-based giving programs and social media such as Facebook and Twitter to provide your organization with the tools to do just that.