Matale Line Reveals 5 Ways Nonprofits Can Recession-Proof Their Brands

"Passive support of an issue or cause is easy to stop the moment one's finances are in question," noted Toliver. "But fanatical loyalty to a cause that's central to one's values and beliefs is extremely difficult to curtail--even when dollars get tight.

"This white paper illuminates for folks how to cement that loyalty," added Toliver, who spoke recently at Der Deutsche Fundraising-Kongress in Fulda, Germany.