Matale Line Reveals 5 Ways Nonprofits Can Recession-Proof Their Brands

SEATTLE, April 7, 2009 — The Matale Line (www.mataleline.com), a branding and communications agency for nonprofits, announced today the publication of Times Change, Values Don't: 5 Ways to Recession-Proof Your Brand (www.mataleline.com/articles.html), the latest in a series of white papers penned by executive director Bill Toliver.

"Passive support of an issue or cause is easy to stop the moment one's finances are in question," noted Toliver. "But fanatical loyalty to a cause that's central to one's values and beliefs is extremely difficult to curtail--even when dollars get tight.

"This white paper illuminates for folks how to cement that loyalty," added Toliver, who spoke recently at Der Deutsche Fundraising-Kongress in Fulda, Germany.

The Matale Line provides branding, strategies and communications to nonprofits, NGOs and foundations worldwide, serving clients as diverse as The U.S. Fund for UNICEF, The Oprah Winfrey Foundation, and The Jewish Board of Family and Children's Services, New York City's largest provider of social services.

Times Change, Values Don't: 5 Ways to Recession-Proof Your Brand, as well as a number of other white papers, are available by calling 206-343-9000, or by visiting www.mataleline.com. Those interested in booking Toliver for a speaking engagement may use the same contact information.