Have You Met Your Match?
With thousands of corporations out there all with ever-evolving corporate-giving programs, it can be a challenge to keep up with individual company policies. More importantly, gathering and communicating that information in a cost-effective manner is essential.
Many organizations begin by explaining the general concept of matching gifts and volunteer grants, and then ask donors and volunteers to check with HR. This isn't a bad place to start, but if organizations really want to tap in to these sources of fundraising, they need to take a more proactive approach. Nonprofits should consider doing some or all of the following:
Adam Weinger is president of Double the Donation, an organization that helps nonprofit organizations and schools increase fundraising from corporate matching gift and employee volunteer grant programs.