Have You Met Your Match?
If not, your organization might be leaving employee matching-gift and volunteer-grant money on the table.
Yet for organizations willing to take the time to crack the code, these fundraising sources can contribute significantly to their annual budgets. For instance, in just three years, the American Cancer Society was able to quadruple employee matching gifts to more than $10 million annually. In 2011, the University of Texas at Austin received a matching-gift check for $1.19 million from ExxonMobil.
Adam Weinger is president of Double the Donation, an organization that helps nonprofit organizations and schools increase fundraising from corporate matching gift and employee volunteer grant programs.
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