MAXI Awards Highlights

Chapman Cubine Adams + Hussey
for the World Jewish Congress Foundation
CC: "Great news for people who feared the great American newspaper was dead. People do still read, and the paper that provides 'all the news that's fit to print' was an integral part of this winning package. The World Jewish Congress Foundation used a special collector's edition of The New York Times filled with historical highlights of its coverage of the Jewish state to inspire major donors to make a big gift. And it delivered. The appeal pulled in a 9.51 percent response rate and an average gift of $652."