MAXI Awards Highlights

Lautman Maska Neill and Co.
for the Marine Corps Heritage Foundation
PF: "Like all good direct marketers, we'd have to admit that we've spent many a sleepless night tossing and turning and worrying whether our big year-end mailing will be tossed in the trash or inspire a large donation. The Marine Corps Heritage Foundation deployed a personal address label strategy in their campaign. To ensure it impressed their donors, they had the labels turned out in their finest dress uniforms. The labels came in more vibrant colors and festive gold foil worthy of any parade — generating a response from almost 5,000 existing donors for this year-end campaign."