MAXI Awards Highlights

DIRECT MAIL: POLITICAL APPEALS
Base Connect
for Sharron Angle
PF: "When donors receive a USPS Priority envelope, you have their attention. The trick is to figure out what to do with it. This winning package for Senate candidate Sharron Angle in Nevada included a graph of poll numbers vividly depicting the results of her opponent's tactics. The chart also clearly showed how her numbers jumped when her TV ads hit the airwaves. The campaign appealed for more support so the numbers would keep rising rapidly. With a response rate of 14.45 percent, the 8,000 plus donors netted a huge $461,000."