MAXI Awards Highlights

TELEMARKETING
Chapman Cubine Adams + Hussey
for the Democratic National Committee
PF: "If we only had a dime, or better yet a dollar, for every time we tried to recapture declined automatic payments or lapsed check payment sustainers in a monthly telemarketing campaign, we might not have to make another call in our lifetime. Yes, it is much easier said than done. But this winning campaign for the Democratic National Committee — Team Obama — combined a personal high-end calling approach and a personalized mailing aimed at getting a 'catch-up' gift to recoup the lost income during the lapsed period. This dual approach was brilliant. A staggering 97.5 percent fulfillment for first-month donors at an average monthly gift of $35 will result in annualized income of over $1.4 million for the DNC Team Obama."