MAXI Awards Highlights

MULTICHANNEL
Lautman Maska Neill + Co.
for The Actors Fund
PF: "Putting a face to a cause is a wonderful way to stir compassion and raise revenue. It's easier said than done. But this winning campaign did it in a special way when it tuned in to the musical talents of Joan at the Lillian Booth Actors Home. During the holiday season, Joan made it a heartwarming tradition to lift the spirits of her fellow residents with her piano playing. This campaign encouraged donors to send in song suggestions for Joan to play along with their donations. Well, it was a big hit. The Actors Fund received hundreds of song suggestions, and the average gift between direct mail and e-mail was $219, making this the highest appeal of the year."