MAXI Awards Highlights

NEW MEDIA CHANNELS
CDR Fundraising Group
for Wounded Warrior Project
CC: "The voice on the video begins, 'We were heading out for a combat mission. My vehicle was sent six feet in the air in a ball of fire. It could have been any of our loved ones or friends. Dan survived that terrible ordeal but paid a heavy price for his bravery.' Dan's story told so vividly for his comrades in arms asks that we not forget our veterans. In May 2010, the Wounded Warrior Project rolled out a coordinated campaign using instantaneous media placement through Google TV ads, which included three DRTV spots. The results were just about instantaneous! The average gift was $29.78, and the total number of new monthly donors using a credit card of electronic funds transfer reached more that 7,700."