MAXI Awards Highlights

"It's no secret, direct marketers for the last decade have been dealing with a marketing revolution. Our customers, clients and donors are talking back. We are in the era of 'engagement,' and the number of tools available to us continually grows," McCurry said. "We are told we have to meet our audience where they are, and they decide to do business with us based on their experience with us. So our campaigns are becoming increasingly multichannel and strategic in their development.