MAXI Awards Highlights

"Bottom line, we are still responsible for trying to figure out the best way to get people who receive our communications to do something, and then we have to measure their response to plan the next step," she added.

The DMAW presented 80 awards in five channels: Direct Mail, Multichannel, New Media, Telemarketing and Workhorse. Following is a synopsis of the Gold MAXI winning entries.