MAXI Awards Highlights

Chapman Cubine Adams + Hussey
for The Wilderness Society
CC: "Author and illustrator Maurice Sendak is a household name because of his children's classic 'Where the Wild Things Are.' With 6,000 acres of open space disappearing every day, the client for this winning entry is committed to protecting Mother Nature's splendor. And it takes a lot of money to battle the drilling, mining and timber industries. To rally big donors to their cause, The Wilderness Society had a high-touch membership card renewal package created for them and combined it with a sense of urgency. The results were phenomenal. The average gift was more than $1,800, and it cost only 7 cents to raise a dollar among their elite members."