MAXI Awards Highlights

DIRECT MAIL: NONPROFIT EVENTS
Griswold & Griswold
for the Washington Animal Rescue League
PF: "As you all know, it can be quite a task to get dinner reservations in town during the holidays. That's why it's a good idea to have options. And that was the thinking behind the Washington Animal Rescue League's launch of a campaign they affectionately called 'Pick Your Dinner Date.' Donors were invited to attend one of two small, intimate dinners roughly a week apart to raise money for a new animal rescue van. The invitation package was built around a diagram of a van along with pictures of similar vehicles for the rescue of cats and dogs. The results of the 'Pick Your Dinner Date' mailing more than tripled the income of the record-setting event in the previous year — with an average gift of $2,667."