MAXI Awards Highlights

DIRECT MAIL: NONPROFIT RENEWALS
Chapman Cubine Adams + Hussey
for the World Jewish Congress Foundation
PF: "How do you define class? You just know it when you see it. You know it by its elegance when it walks into the ballroom, delivers a speech, drives by on the street or steps in front of a camera. It's the top. It's a bottle of Dom Perignon. It's the 'Mona Lisa.' It's this prize-winning package on behalf of the World Jewish Congress Foundation. Maintaining a high level of prestige with upscale donors is crucial to getting them to continue their generous support. And this campaign delivers, with high-quality paper stock throughout, personalized calling cards and an exquisitely detailed letter about the various threats faced by Jewish people around the world. This package inspired a response rate of more than 20 percent, and it consistently brings in more than double the income from any other campaign in the year."