Maximize Donor Engagement With Multichannel Integration

In order to maximize fundraising dollars, organizations must use a multichannel approach, combining online and offline communications for maximum engagement. During the inaugural FundRaising Success Virtual Conference & Expo held on May 20 (and available on-demand until Aug. 24), three fundraising professionals — Jenny Kellum Lee, creative director of Oklahoma Medical Research Foundation; Kate Millea, interactive consultant at Convio; and Jessica Fraser Sotelo, manager of online marketing at World Wildlife Fund — tackled the multichannel integration process in the session “Get It Together!”