Maximize Donor Engagement With Multichannel Integration

Then on Dec. 1, the organization sent a follow-up e-mail with a large graphic coupled with a dramatic subject line. It generated an open rate of nearly 40 percent. Coinciding with the e-mail, OMRF mailed a postcard on Dec. 1 as well, this time shifting the focus from Meagan’s story to the tax credit. That was followed by a personal e-mail sent on Dec. 15 from OMRF’s president, senior staff and development officers, again focused on the tax credit.