Maximize Donor Engagement With Multichannel Integration

This integrated campaign generated tremendous results for OMRF: nearly $850,000 raised, compared to five years ago when the end-of-year appeal struggled to raise $25,000. Lee attributes the success of the campaign to its integrated approach and simple focus.

“For us, it’s really important that each piece stands on its own. One story. Simple action to take,” she shared. “A simple message is key. Find a story that’s simple and direct, and make it easy for your donors to act. That’s what works for us.”