Maximize Donor Engagement With Multichannel Integration

Telemarketing and e-mail integration
To wrap up the session, Sotelo shared World Wildlife Fund’s online-offline integration testing. World Wildlife Fund has 900,000 e-newsletter subscribers. It raised $12.5 million in online revenue in 2009, and 25 percent of membership revenue is generated online. That doesn’t seem to be slowing anytime soon, with WWF seeing year-over-year growth of 39 percent in online giving.