
By
Joe Boland
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FundRaising%20Success%20Virtual%20Conference%20%26%20Expo<%2Fa>%20held%20on%20May%2020%20(and%20available%20on-demand%20until%20Aug.%2024),%20three%20fundraising%20professionals%20—%20Jenny%20Kellum%20Lee,%20creative%20director%20of%20Oklahoma%20Medical%20Research%20Foundation;%20Kate%20Millea,%20interactive%20consultant%20at%20Convio;%20and%20Jessica%20Fraser%20Sotelo,%20manager%20of%20online%20marketing%20at%20World%20Wildlife%20Fund%20—%20tackled%20the%20multichannel%20integration%20process%20in%20the%20session%20“Get%20It%20Together!”%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fmaximize-donor-engagement-with-multichannel-fundraising-integration%2F" target="_blank" class="email" data-post-id="10494" type="icon_link">
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“The first rule of thumb,” Millea said, “is starting with the information collection.” And the more information you can collect, the better. For example, when offering an online registration for e-mail news or an online newsletter, collect the offline mailing address on the registration form. That way, you can send direct-mail solicitations as well as online communications.
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- Companies:
- World Wildlife Fund

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