Maximize Donor Engagement With Multichannel Integration

OMRF annual appeal
As another example, Lee discussed Oklahoma Medical Research Foundation’s April 2009 annual appeal. According to Lee, OMRF chopped down its mailing list to its 10,000 most active donors a couple of years ago and focused the annual appeal on one story, instead of many stories.

OMRF’s goal was to tell a story that engaged emotion and motivated donors. The organization decided on the story of Meagan McLain, a 21-year-old college student who was ill and dying until an OMRF discovery saved her life.