Maximize Donor Engagement With Multichannel Integration

“It was a simple, dramatic story with a happy ending, and we paired this story with a secondary message with a tax credit, providing further motivation,” Lee said.

On Nov. 15, OMRF sent the targeted direct-mail piece, which included the appeal, reply card, outer envelope and the “Help Fight Disease and Get a Tax Credit!” insert highlighting the tax credit. The mailer focused on Meagan’s story, and OMRF used the reply card to introduce some more survivors thanks to OMRF’s work.