Maximize Results with Integrated Marketing Communications

Traditional offline marketing and fundraising tactics will continue to be a part of every development director’s toolkit. Direct-mail acquisition efforts elicit higher response rates than e-mail and provide a scalable way to source new constituents. One-to-one fundraising is equally as important because donors respond well to face-to-face, personal interactions. Although traditional offline marketing has its benefits, it is not free of challenges. This channel usually yields low retention rates, isn’t optimized to build relationships, and can end up costing your organization more than a dollar to raise a dollar.