Maximize Results with Integrated Marketing Communications

* Easy access to a younger demographic

Our study earlier this year, “Integrating Online Marketing (eCRM) with Direct Mail Fundraising,” written in partnership with StrategicOne, LLC, demonstrates the impact of combining these two channels. The data shows that online engagement improves how much offline (direct-mail) donors give each year and the rate at which they renew even if they continue to give solely in the mail. If they opt to give online as well, i.e. become multi-channel, their rate of giving and retention rate increases further.