Maximize Results with Integrated Marketing Communications

Now for the $64,000 question: How can your organization optimize its integrated communications? There are several options you can explore to achieve dual-channel interactions and maximize fundraising results:

* Collect e-mail addresses from offline donors. There are a variety of ways you can do this. For example, you can include space for e-mail addresses in direct-mail replies, in postcards that you leave at each seat of an event, or on an e-newsletter sign-up sheet in your organization’s lobby. You can also ask individuals who donate by phone for their e-mail addresses when they call.