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Gene Austin
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* Ensure consistent themes, branding, and messages across all channels. Consistency in these three areas reinforces your brand, as well as your message, and helps keep your organization top of mind. Receiving an e-mail with a compelling image and message one day, and then a postcard with a similar look and feel and message the following week, could prompt a procrastinating constituent to get online and make a donation or mail a check to you instead.
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- Companies:
- Convio Inc.
Gene Austin
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