Maximize Results with Integrated Marketing Communications

* Cross-pollinate your lists: Introduce donors who have only interacted with you online to direct-mail communications, and vice versa. Track their responsiveness by channel to optimize future campaign results.

Above all, identify and use a combination of offline and online marketing communications tailored to the preferences of each donor. If a constituent clearly has expressed a desire for contact online (either through their actions or by telling you directly), then respect their wishes. Learn from each constituent’s actions and adapt your communications accordingly. You will be able to raise constituent relationships and donations to new levels.