Measuring Donor Loyalty
Loyalty runs deep, and metrics such as the Net Promoter Score can be too simplistic.
What is wrong with NPS?
As we have indicated above, the approach is beautifully straightforward. You only need to concern yourself with a single key metric and maximizing the net number of recommends garnered. Superior performance in fundraising then is linked to the size of the number obtained.
Unfortunately, there is increasing evidence that the approach is flawed and doesn’t deliver the silver bullet necessary for managing retention in our sector. Here’s why.
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 AllNext »
Related Content
Comments
