Nevada Cancer Institute
Medical facility’s site plays well to patients but could be more donor-friendly.
By
Sarah Durham
and Farra Trompeter
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Nevada%20Cancer%20Institute<%2Fa>,%20the%20only%20comprehensive%20cancer%20center%20in%20Nevada.%20The%20site%20for%20the%20Nevada%20Cancer%20Institute,%20which%20opened%20its%20doors%20in%202005,%20touts%20its%20high-quality,%20state-of-the-art%20treatment%20and%20care,%20innovative%20research,%20and%20compassionate%20staff.%20And%20while%20we%20don’t%20know%20how%20local%20residents%20perceive%20this%20nonprofit,%20its%20Web%20site%20certainly%20seems%20to%20reinforce%20its%20claims%20of%20excellence.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fmedical-facilitys-site-plays-well-patients-but-could-more-donor-friendly-92473%2F" target="_blank" class="email" data-post-id="6214" type="icon_link">
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This month, we’re looking at the Web site for the Nevada Cancer Institute, the only comprehensive cancer center in Nevada. The site for the Nevada Cancer Institute, which opened its doors in 2005, touts its high-quality, state-of-the-art treatment and care, innovative research, and compassionate staff. And while we don’t know how local residents perceive this nonprofit, its Web site certainly seems to reinforce its claims of excellence.
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Sarah Durham
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Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
Farra Trompeter
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