Nevada Cancer Institute
When people are diagnosed with illnesses or diseases, the Internet often is the first place they look for answers and support. So when patients or caregivers visit a Web site, they want to feel like the information they’re getting is trustworthy and reliable. And if that Web site is for an actual treatment facility, they want to feel like the facility will care about and address their specific needs and concerns. The Nevada Cancer Institute gets this. Practicing one of the golden rules of Web design — know thy audience — NVCI’s Web site does a great job speaking to patients, families, doctors, researchers and other audiences.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
