Nevada Cancer Institute
Medical facility’s site plays well to patients but could be more donor-friendly.
Easy navigation, good imagery
The first sign that NVCI developed its Web site with its audience in mind is the navigation. It offers two rows of options spread horizontally across the top of every page, and the primary and larger navigation offers four very clear and distinct paths through the site: About Cancer, For Patients, For Physicians and For Researchers. Visitors have limited time to click around hundreds of pages, so NVCI makes it easy for them to find what they need.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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