Nevada Cancer Institute

The next hallmark of what we Web geeks call user-centric design is imagery that reflects the audience throughout the site. Although nonprofits often have to supplement their own images with stock photography, it’s best to avoid using only stock photography if possible, since stock often feels impersonal and generic. It’s not always possible for certain organizations to feature clients, due to confidentiality, type of programs or budget, but users (and donors!) love to see themselves or people they can identify with. NVCI does this well with professional pictures of patients and providers throughout the site — most notably on its homepage. Dominating the screen is a presentation (using Flash technology) of pictures and quotes from real people connected to NVCI. We get to meet the strong, yet gentle, Dr. Phillip J. Manno, read a few patients’ stories of hope and survival, and learn about Dr. Sheri Holmen’s vision for NVCI’s research labs. Elsewhere on the homepage are videos that show the facility and introduce site visitors to more of the heart and soul behind the institution.