Nevada Cancer Institute
Areas for improvement
But what about donors? Nonprofit Web sites need to consider them, as well. We have a few suggestions for how NVCI (and perhaps you) can better engage and cultivate would-be and actual donors online. When donors come to your Web site, they should never have to hunt for how to give. Donors who start on NVCI’s homepage have to dig through a dozen or so information blurbs to locate the “Ways to Give” call out. Instead, NVCI could offer a compelling line about donating within interactive stories on the homepage and link the story directly to the donation form.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
