Nevada Cancer Institute
NVCI features an entire section for donors and volunteers called “How to Help,” but it took us some time to find it. This section definitely is a good start, and we think listing the development staff by name reflects the warmth and accessibility of the organization through the site. NVCI could follow some of its own (programs-side) lessons and offer donor profiles, testimonials and stories. And for the donation process itself, it might investigate something a bit more simplified than the three-step process currently in place. We were happy to see the various options for tribute (in honor and memory of) gifts.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).