Nevada Cancer Institute
Medical facility’s site plays well to patients but could be more donor-friendly.
NVCI’s tagline is “Hope thrives in the desert,” and it features the tagline prominently throughout the site. We find this sentiment describes our experience exploring its Web site as well. Not only does it present a place of hope and warmth, but also the clear navigation feels like an oasis of clarity in an online desert that often can feel muddled and confused. FS
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
Related Content
Comments
