Nevada Cancer Institute
Medical facility’s site plays well to patients but could be more donor-friendly.
By
Sarah Durham
and Farra Trompeter
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Nevada%20Cancer%20Institute<%2Fa>,%20the%20only%20comprehensive%20cancer%20center%20in%20Nevada.%20The%20site%20for%20the%20Nevada%20Cancer%20Institute,%20which%20opened%20its%20doors%20in%202005,%20touts%20its%20high-quality,%20state-of-the-art%20treatment%20and%20care,%20innovative%20research,%20and%20compassionate%20staff.%20And%20while%20we%20don’t%20know%20how%20local%20residents%20perceive%20this%20nonprofit,%20its%20Web%20site%20certainly%20seems%20to%20reinforce%20its%20claims%20of%20excellence.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fmedical-facilitys-site-plays-well-patients-but-could-more-donor-friendly-92473%2F" target="_blank" class="email" data-post-id="6214" type="icon_link">
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Sarah Durham is founder and principal and Farra Trompeter is vice president of client relationships and strategy at New York-based consultancy Big Duck.
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Sarah Durham
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Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
Farra Trompeter
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